Sunday, 14 May 2017

WHAT IS A BLOG

What is a Blog

A Blog is a platform where a person writes his/her views on any topic. A blog is the best way to represent your articles in front of an online audience. Nowadays, above 80% audience used the internet for searching information, interacting on social media and studying. Through a blog, your article reaches to a huge number of the audience within less period of time. In the 21st century, billions of people follow many blogs. Through the blog, they get knowledge and the latest news on a day to day topics.
what-is-a-blog

A Blog is provided by Google. It’s free of cost. Many people confused in blog and bloggers. Both terms have a different meaning. Blog means where you can write articles. It is known as a blog. And blogger means who are writing this article on the blog. Blogger is the person. It is called as a blogger. There are so many bloggers in the world who are writing a blog from past 10-15 years. A blog is maintaining by blogger.
Google always use .com extension for blogs. When you select your blog name then the .com extension will automatically include with your blog name. Like www.robert.blogspot.com. In this blog address, Robert is blog name which is select by you and blog name should be unique. Blog name includes letters, numbers, and hyphen (-). Blog name characters should be between minimum 1 character to maximum 37 characters. You can create a blog through Google email id which is known as Gmail id. In every blog address, .com extension is always used. But when you open your blog then the extension will change automatically as per your country code. If your blog address is www.demo.blogspot.com and visitor open your blog in United States then blog address automatic change to www.demo.blogspot.us. Google track your IP (Internet Protocol) address and change blog extension according to IP address. Com extension used in worldwide. Every country has its own domain extension like au for Australia, de for Germany, us for the United States and so on.
In Blog, there are many languages like English, French, German, Hindi and more. You can create a blog in any language without any restriction. By default, country language is set automatically. You can easily change blog language in blog settings.
During the creation of a blog, you have to select one theme for your blog. There are many types of colorful themes available in a blog like a picture theme, travel theme, classic themes and many more themes, which is provided by Google free of cost. You can also upload your personal theme on the blog. Latest and elegant themes are available on the internet which is paid and unpaid. Before uploading the personal theme, you should take backup of your current theme. Sometimes your personal theme will not support your current themes gadgets. So, you should take precautions. It’s very easy to take backup of the current theme. Download current theme backup which is available on the blog. It’s very useful for your blog.

what-is-a-blog

Google blog hosting is free of cost. Hosting means a space on a server where your blog/website files save and you can access anytime, anywhere. It is also known as web hosting or website hosting. The server is like a CPU (Central Processing Unit) which is connected to a computer. It’s secure and data accessible 24*7 from the server. If you create a website then you have to buy hosting from hosting sites like milesweb, Bluehost etc. Hosting rates are high $4 per month. Without hosting you can’t run a website. Websites related to education, local business, tutorials prefer hosting where limited space provides on server and shopping websites, high traffic websites prefer dedicated hosting which means single website host on a single server and it takes full space of server which is very costly. Hosting plays a vital role in the website. Hosting is like a home where the website will stay. If you are thinking to start a blog then I prefer Google blog. Google blog hosting is free, safe, response time is good, unlimited space, run unlimited blogs (500 blogs through one Gmail id), blog backup, up to date hosting software, free blog domain. These all features are in Google blog. If you go for another hosting then you will face many problems like a server response, server error, the server is busy and many more server errors. So, Google hosting is best as compare to other hosting for the blog.
Google blog provides 3rd party URL for your blog. It is also known as change blogger to a custom domain or custom domain name. When you create a blog then .blogspot automatically include with your blog address e.g. www.dummy.blogspot.com. To remove this blogspot from URL (uniform resource locator) you have to buy a domain name from different domain seller sites like MilesWeb, GoDaddy etc. Domain charges according to domain extension like .com extension domain are costlier than the country domain. It means .us, .au domain are cheaper than .com domain. If your target audience is worldwide then you should buy .com domain otherwise you should buy the country domain. It is easier to rank on Google through the country domain. You can buy domain minimum 1 year and maximum 10 years. After completion of the year, you have to renew your domain and pay charges. In Google blog settings, you can easily redirect your blog URL to new domain name. If visitor opens your blog URL then automatic blog URL redirect to your new domain name. So, Google blog is better than other blogs.

Features of Blog

There are many features of blog or characteristics of a blog. I’m explaining main features of the blog in this article:

1. Google AdSense

Every person thinks what’s benefits of a blog are. The main benefit of a blog is you can earn money through a blog without any investment. Google AdSense is the tool provided by Google. Through this, you can earn money as well as a huge number of followers. Google AdSense is an advertisement/add provided by Google. It will put on your blog. When any visitor visits your blog and reads the article, on the same page you can put a number of advertisements published by Google. During the reading article, visitors see advertisement this is known as Impression. For 1000 impression, Google will pay money to you. If any visitor clicks on advertisement it is known as Advertisement Click. You can earn money from every click. Google AdSense feature available on Google Blog. In Google AdSense, there are many sizes of advertisement like 160*600 wide skyscraper, 300*250 medium rectangle, 728*90 leader board and so on.

how-to-get-google-adsense-approval-in-1-minute

Many people are afraid of approval of Google AdSense. Don’t get afraid. Google is user-friendly and it will approve those blogs who are user-friendly and those who do not include adult content. You have to consider few points before sending approval for your Blog AdSense.

     • High-Quality Content
Google will approve those types of blogs who have unique content because Google loves fresh content. Mostly bloggers spin their content or use duplicate content and put on the blog. This is a wrong technique to run your blog. It is also known as Black Hat Technique in SEO/Digital Marketing.

     • Word Limit of Article
New bloggers write 300-400 words and put copyright images on the blog. This is not the right way to represent your blog. Always write 1300-1500 words articles on your blog and don’t use copyright images (copyright images are those images where company name mention on image). Google give priority to those blogs who have set this word limit.

     • Privacy Policy, About Us & Contact Us Page
Privacy Policy Page means you are not a scam and you are providing relevant information to the online public.
About Us Page mainly describe you and your blog. It will establish a relationship between you and your reader. Through this reader can trust you.

privacy-policy-for-google-blog

In Contact Us page you should mention your official email id like abc@company.com. In this, you will provide social networking pages navigation. Like, Facebook page, Twitter page link. You will also provide contact form through this reader mention his views about your blog and any changes in a blog he can easily talk to you.
In this article (What is a Blog), I’m explaining many characteristics of the blog but Google AdSense is the main feature of the blog and plays a vital role in the blog.

2. Schedule Post

Another characteristic of a blog is Schedule Post. This feature is very useful in the blog. You can post article, pictures, and jokes and schedule it. If tomorrow your schedule will busy and you can’t post. Then you can post today and schedule for tomorrow. If your blog readers live in the US and you live in the UK. So, you can easily schedule your post according to US timing. Through this, your readers will get article time to time and frequency and recency of your blog will maintain. This feature available in Facebook also but Twitter removed this feature.
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3. Statistics

One more advantage of a blog is Statistics. This feature plays a vital role in the blog. Through this, you can easily check how many page views in your website on daily basis. Statistics will represent which country audience visits your blog like US, Russia, India. Through which browser reader come to your blog like Google Chrome, Microsoft Edge, Mozilla Firefox. Which operating system (OS) visitor used like Windows, iPhone, and Android. In below image, blog statistics represent.

blog-statistics

Statistics also provide Traffic Sources feature on the blog. In this, you can check from which website user visit your blog. Like, visitor visits your blog through Facebook post or visit through Google or directly come to your blog. Traffic source feature also provides keyword details. Keywords mean visitor query. A visitor found your blog through which keyword like “best laptop” keyword.

blog-statistics-tracker

Statistics also provide how many pages views on every post. Through this, you can check which post get higher page views and which posts get how many comments. This is very beneficial for your blog. If a large number of visitors visit a single post then you can promote this post on social media through this your post gets higher visitors.

google-blog-statistics

4. Change Blogger to Custom Domain

Every blogger faces this problem. Every blogger wants to remove .blogspot from blog URL. In professional blogs, .blogpost not looks nice. So, blogger buys a domain as per his need like .com, .au, .us. After buying a domain name you can easily change your current URL to new URL.
For Example, if your blog URL is abc.blogspot.com and your new custom domain name is abc.com. So, you can easily change into a new domain with the use of blog and domain provider.
Read this article how to Change Blogger to Custom Domain.

custom-domain-blogger

5. Campaign

The campaign is a very good feature of blog provided by Google. Through this, you can increase your website traffic and you have to pay for it to Google. It is also known as SEM (Search Engine Marketing). It is paid and through this, you can run your blog advertisement on SERP (Search Engine Result Page).

what-is-google-adwords-example

If you want to promote your blog and increase number of the audience then you have two options. First, start doing SEO (Search Engine Optimization). It is an organic way for promotion of blog/website and it is an unpaid part. It is time-consuming but it gives long term benefits. Second, you run an advertisement of your blog/website on Google, which is paid part. You can run add/advertisement through Google AdWords. It is also known as PPC (Pay Per Click). In this, you pay money to Google when a visitor clicks on your website. In Google search engine, 10 unpaid/organic websites and 7 advertisement websites display on the 1st page of Google. Google AdWords is too costly and rates of the click are not fixed it depends upon your keywords which you selected. In AdWords, mostly businessman selects daily budget method. In this, you have to mention daily budget like $100 per day. When $100 spent than your advertisement will not display. One main drawback of AdWords is your competitor will waste your budget. He will click on your advertisement through this your daily budget will over and you will not get a beneficial audience. In blogs, only 1-2% people use AdWords because it is too costly and main use of AdWords is in businesses to expand business and generate leads. I will never recommend bloggers to choose AdWords for your blog.

I hope you all like this article (What is a Blog). If you have any query please ask.

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